Senior Director, Head of Growth Marketing

Role Summary

We're hiring a Senior Director of Growth Marketing to find and scale HubSpot's next sources of growth as AI reshapes how people discover, research, evaluate, and buy software.

This leader will be accountable for two outcomes:

1. Make HubSpot the most visible and recommended agentic customer platform across search and AI.
2. Find, test, and scale new acquisition channels that drive high-quality top-of-funnel demand across our SMB and upmarket businesses.
   
   

You'll own HubSpot's SEO and AEO strategy and our emerging-channel growth engine, deciding what to test, where to invest, and where our next meaningful source of growth will come from.

We're looking for a builder, not someone who manages an established playbook from a distance. You're obsessed with growth: you read early signals, write sharp problem statements and hypotheses, run test after test, and aren't afraid of ideas that sound strange, or even a bit wacky at first.

You'll get close to the work, challenge how we operate today, and turn shifts in technology and buyer behavior into growth before there's a proven playbook. You'll lead an exceptional global team and partner deeply across Marketing, Product, Sales, Data, Finance, and Operations, with HubSpot's scale and resources behind you and the mandate to build what comes next.

What You'll Do

• Find what's next in growth. Set the strategy for how HubSpot creates and captures demand as traditional inbound declines. Constantly scan for new channels, technologies, and shifts in buyer behavior; turn them into clear problem statements and hypotheses; test them quickly; and scale the ones that work.
• Reinvent search and AI discovery. Lead HubSpot's SEO and AEO strategy end to end. Protect and grow our organic search position while building the tooling, experiments, and playbook that drive visibility, recommendations, and demand across AI answer engines, LLMs, and agents.
• Build growth engines, not one-off campaigns. Design repeatable systems that run continuously: how we spot signal, prioritize ideas, test, measure incrementality, and scale. Make experimentation the operating rhythm of the organization.
• Understand our customers deeply. Sharpen our view of ICPs and how they discover and evaluate HubSpot, and use that insight to guide where the team invests and what it tests next.
• Turn growth insights into product opportunities. Partner with Product to turn new customer behaviors and unmet needs into new ways to acquire customers and, where the opportunity exists, new products or features.
• Partner across the growth engine. Work closely with our performance marketing, lifecycle, brand, and partnerships leaders so learnings from new channels and AI discovery improve how the whole funnel performs.
• Build an exceptional growth organization. Attract, develop, and lead a team with a high bar for curiosity, accountability, and execution. Stay close enough to the work to challenge assumptions and accelerate decisions, while empowering leaders to own big problems. Use AI and automation to help the team experiment, learn, and ship faster, and build a culture where the standard isn't activity, it's impact.

What You'll Bring

• You're a builder. You personally spot signal, form hypotheses, test, and scale what works, and you can say clearly where an idea came from and what your own contribution was versus your team's.
• You've created growth where there wasn't a playbook. You've identified emerging channels, technologies, or shifts in customer behavior before they were obvious, and turned the strongest signals into meaningful, measurable growth.
• You have an active AEO and AI search practice. You already run a strategy, can name the tools you use, explain which tactics are working, and show how you measure visibility and impact. You have a point of view on where AI discovery is heading.
• You have deep organic and acquisition instincts. You know what it takes to win in SEO and content-led growth, and you've built growth engines (not single campaigns) that run continuously.
• You use technology to change how the team works. You can give a specific example of AI or automation you shipped that changed how your team operates.
• You're an exceptional leader. You've built and led high-performing teams and attracted strong talent. You know how to stay close to the work without becoming the bottleneck.
• You can operate across growth models. You understand high-volume self-service and sales-assisted growth and can build strategies for different customer segments. B2B SaaS experience is preferred; exceptional growth marketers from other models who can show strong fundamentals are encouraged to apply.
• You're an influential partner. You turn complex problems into clear decisions, communicate with conviction, and can influence senior leaders across Product, Sales, Finance, Data, and Marketing.

Nice-to-Have Qualifications

• Experience turning growth or customer insights into new products, features, or business opportunities.
• Experience with marketing engineering, automation, or using AI to fundamentally change how marketing work gets done.
• Lifecycle or product-led growth experience that connects acquisition to activation and retention.
• Evidence of personal experimentation, such as side projects, writing, or tools you've built, that shows genuine curiosity.