Senior CRM Strategy Manager, Reactivations (all genders)

The role

Are you passionate about re-engaging customers and driving growth through personalized marketing? As the Senior Audience Manager for Reactivations , you will play a critical role in re-engaging the HelloFresh cancelled base globally. Between leveraging customer segmentation or overlooking market performance, you will be designing customer journeys that nurture and rebuild relationships with cancelled customers, while being accountable for driving reactivation results that contribute to Customer Lifetime Value (CLV).

This role goes beyond crafting and optimizing campaigns, it’s about…