Senior Social Media Manager

What the Role Is

This role sits on the team that owns Babylist's day-to-day social presence: the content, community management, and platform strategy that connect with parents, parents-to-be, and the people who support them. Specifically, it owns TikTok as Babylist's primary short-form video platform. We're already the largest baby brand on TikTok at 1.4M followers, and the mandate now is to deepen engagement, not just grow reach. You'll report to the Director of Social and Creator Marketing and partner closely with brand partnerships, acquisition, editorial, and creative to keep social…